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Create A Tagline That Pre-Sells You
There are many ways to reach out to prospects and customers. But no matter which tool you use, they all boil down to one thing—communicating smartly. Want a messaging workhorse that you can rely on 24...
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Curb Your Enthusiasm (For Social Media Run Amok)!
Don’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart,...
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Social Media Or Cold Calls? Use Both To Reach And Engage
Upstaged lately by social media and other online tools, the prospecting phone call that makes an actual connection, introduces you and communicates value is just as important as ever. Make it part of...
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Baby Needs A New Set Of Sales Tools
If you’re still on the fence about your company’s online presence, try looking at things from a different perspective. Recast your opportunities in terms of planning and executing for better sales....
View ArticleEmail Workshop: Benefits of Email for Business
Email—a top choice for business communicating even as it’s demeaned as dated, ignored by texters, left to languish by social media lovers. Sure, there are lots of options for sending messages today....
View ArticleEmail Workshop: “Do” Tip Sheet, Part 1
Whether originating a business email or responding to one you’ve received, keep in mind that how you set up and compose your message can help or hurt your “go-to” status and relationship building...
View ArticleEmail Workshop: “Do” Tip Sheet, Part 2
12 more smart email writing ideas for your toolbox. More . . . Emails Done Right! If you haven’t yet read the first set of 12, you may want to start with those. Convey empathy and compassion for...
View ArticleEmail Workshop: 10 Things To Avoid When Writing Emails
Following on the Email Do lists I posted recently, here are 10 missteps to avoid if you want to feel confident that your emails are doing their job. Some of these will ring bells. Others may offer new...
View ArticleEmail Workshop: Smart Service Phrases That Build Trust
Shine a spotlight on how much you care for clients with every email you send. Check out this handy group of valuable service phrases that can strengthen rapport and relationships. Establish and...
View ArticleAnatomy of a Murder(ous Writing Routine)
If you’re writing and marketing for your company or clients, being productive day in and day out is never easy. But when you add all the daily distractions that are now typical, it’s downright ugly....
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